Privacy Policy

At Purest Parfums Limited, we are committed to protecting your privacy and complying with the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, and protect your personal information when you use our website or purchase our products.

Information Collection and Use

We collect personal information from you when you place an order, sign up for our newsletter, or contact us through our website. This information may include your name, email address, shipping address, billing address, phone number, and payment information. We use this information to process and fulfil your orders, communicate with you about your orders, and to send you marketing communications if you have subscribed to our newsletter.

We also collect non-personal information about your use of our website, such as your IP address, browser type, and device type. This information is used to improve the functionality and user experience of our website.

Lawful Basis for Processing

We process your personal information on the lawful basis of your consent, contract, and legitimate interests. By providing your personal information to us, you are consenting to the processing of your personal information for the purposes stated in this Privacy Policy.

Information Sharing

We do not sell or rent your personal information to third parties for their marketing purposes. We may share your personal information with our service providers who assist us in processing orders, shipping products, or marketing our products. These service providers are required to keep your personal information confidential and are not authorized to use it for any other purpose.

We may also disclose your personal information if required by law or if we believe that such action is necessary to comply with legal requirements, protect our rights or property, or to prevent fraud or abuse.

Data Security

We take appropriate measures to ensure the security of your personal information. We use industry-standard encryption technologies to protect your sensitive information, such as your payment information, during transmission. We also have strict security procedures in place to prevent unauthorized access to your personal information.

Your Rights

You have the right to access, update, or delete your personal information that we have collected. You may also object to the processing of your personal information or request that we restrict the processing of your personal information. If you wish to exercise any of these rights, please contact us at

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe that your personal information has been processed unlawfully.

Changes to this Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time. Any changes will be posted on our website, and we encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about our Privacy Policy or how we handle your personal information, please contact us at

Last Updated: April 2023